Well the first day of the year has come and my plan of action should start to really take shape starting today. I have outlined a few strategies but more importantly is the daily habits that I may have known about last year but did not actually do. Here are the daily work plans.
Plan every day - As we all know it is very easy to get on the computer, find an interesting thread on Digital Point and then surf from there for an hour and a half connecting the dots in some not very useful process. Instaed I will start the day with a plan of action that I will finish before I start any surfing at all. And I will think of it as work so that I do not get a chance to distract myself or do a half ass job of it.
Blog Posting - With my journal full of stuff to blog about I will be writing to three blogs initially daily whether with sales pitches or just content.
If you are serious about considering starting a blog here are four questions to consider:
1. Are you clear about what the content of your business blog will be and how the content will relate to your business strategy?
2. Have you considered how your business blog will be integrated into your overall marketing and communications plan?
3. Are you prepared to invest the time in not only writing and posting content to your business blog but also engage, connect and build relationships with the blogging community and your blog readers?
4. Does your organisation culture enable or want to enable direct dialogue with clients and prospects online, and can you get the support of your legal team and external affairs or communications department?
Forum Posting - In each of my niches this will be my way of keeping up with new idea, niche research and backlinks all at the same time.
Blog Commenting - Same as the Forums, all about knowledge, new niche ideas and getting new people to see who I am so that they can surf their way to one of my site.
Niche research - After going through all of the above steps I will have written down a bunch of ideas for little sub niches. I will start doing keyword research and see if there is anything new that I can apply my niche process to.
I have processes written all over the place but often I do not get a chance to implement them because I am busy getting lost in the surfing of knowledge. There is a whole industry behind internet marketing that seems to teach that you don’t ever know enough . Great culture to sell ebooks in but bad for having people implement what they already know.
What if you just made the assumption that you knew enough and just built into niches all of the stuff that you need to do. This is what I have tried to do more and more over the last year and then I find another ebook that takes me on another tangent which is away from the actions that will build my business.
